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Course Outline
Foundations of Persuasive Communication
- Defining persuasive communication
- The psychological mechanisms underlying persuasion
- The interplay of emotion and logic in influencing others
- Identifying common obstacles to effective persuasion
Strategies for Persuasive Communication
- Key persuasion principles (ethos, pathos, logos)
- Crafting messages for maximum resonance
- Leveraging storytelling and metaphors to engage and convince audiences
- Establishing credibility and trust in professional dialogue
Nonverbal Communication: The Power of Body Language
- Interpreting the influence of gestures, posture, and facial expressions
- The role of eye contact in building persuasion
- Applying mirroring and matching techniques to build rapport
- Enhancing persuasion through voice modulation and tone
Applying Persuasive Communication in the Workplace
- Influencing colleagues, clients, and key stakeholders
- Addressing objections and managing resistance
- Strategies for negotiation and conflict resolution
- Delivering effective communication in meetings and presentations
Capstone Workshop and Evaluation
- Collaborative exercises: Applying persuasion in practical scenarios
- Role-play simulations and peer feedback sessions
- Final assessment to measure knowledge retention
Recap and Future Directions
Requirements
- A foundational grasp of communication concepts
- Practical experience in professional or business settings
Target Audience
- Corporate professionals
- Sales and marketing teams
- Managers and team leaders
- Public speakers and corporate trainers
24 Hours
Testimonials (3)
Managing difficult conversations
Kgaogelo Ratau - City Lodge Hotels
Course - Effective Communication in the Workplace
Meeting efficiency is something that's fairly "basic", but not thought about a lot and with really large implications on people/company time. Understanding these best practices and keeping them top-of-mind will be of immediate help.
Dan Moffatt - Chris Courtemanche
Course - Personal Efficiency and Managing Meetings
interaction and discussion with each other in different groups, together with some games.