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Course Outline

Foundations of Persuasive Communication

  • Defining persuasive communication
  • The psychological mechanisms underlying persuasion
  • The interplay of emotion and logic in influencing others
  • Identifying common obstacles to effective persuasion

Strategies for Persuasive Communication

  • Key persuasion principles (ethos, pathos, logos)
  • Crafting messages for maximum resonance
  • Leveraging storytelling and metaphors to engage and convince audiences
  • Establishing credibility and trust in professional dialogue

Nonverbal Communication: The Power of Body Language

  • Interpreting the influence of gestures, posture, and facial expressions
  • The role of eye contact in building persuasion
  • Applying mirroring and matching techniques to build rapport
  • Enhancing persuasion through voice modulation and tone

Applying Persuasive Communication in the Workplace

  • Influencing colleagues, clients, and key stakeholders
  • Addressing objections and managing resistance
  • Strategies for negotiation and conflict resolution
  • Delivering effective communication in meetings and presentations

Capstone Workshop and Evaluation

  • Collaborative exercises: Applying persuasion in practical scenarios
  • Role-play simulations and peer feedback sessions
  • Final assessment to measure knowledge retention

Recap and Future Directions

Requirements

  • A foundational grasp of communication concepts
  • Practical experience in professional or business settings

Target Audience

  • Corporate professionals
  • Sales and marketing teams
  • Managers and team leaders
  • Public speakers and corporate trainers
 24 Hours

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