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Course Outline

Introduction to AI in Public Communication

  • Understanding the role of ChatGPT within external communications workflows.
  • Exploring the capabilities and limitations when creating public-facing messages.
  • Applying responsible and ethical communication practices using AI tools.

Drafting Public Notices and Announcements

  • Prompting ChatGPT to generate policy updates, alerts, and formal statements.
  • Producing varied versions for different platforms, including web, print, and social media.
  • Verifying factual accuracy and ensuring content is ready for approval.

Social Media Messaging with ChatGPT

  • Crafting concise, platform-specific posts for X, LinkedIn, and Facebook.
  • Modifying tone and voice to resonate with specific audience segments.
  • Developing campaigns complete with hashtags, calls to action, and optimal timing cues.

Multilingual Content and Translation Support

  • Leveraging ChatGPT for rapid and precise message translation.
  • Adjusting cultural tone and structure in content intended for citizens.
  • Assessing translated content for readability and accessibility compliance.

Templates and Reusable Prompts

  • Establishing reusable content structures for FAQ responses and updates.
  • Integrating tone and style guidelines directly into prompts.
  • Utilizing examples to guide ChatGPT’s output structure.

Managing Tone, Readability, and Accessibility

  • Applying plain language principles across all generated outputs.
  • Prompting for specific tones, such as informative, empathetic, or reassuring.
  • Evaluating output against accessibility and inclusion checklists.

Summary and Next Steps

Requirements

  • Familiarity with public communication workflows or external stakeholder messaging.
  • No prior experience with AI or ChatGPT is necessary.

Target Audience

  • Communications officers.
  • Outreach coordinators.
  • PR teams.
 7 Hours

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