Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
The Design Thinking Mindset & the Innovation Landscape
- The 5 Stages: A comprehensive exploration of Empathize, Define, Ideate, Prototype, and Test.
- Innovation Theory: Clarifying the interplay between DT, disruptive innovation, and entrepreneurship.
- The Problem Space: Developing the ability to identify patterns and frame problem definitions, understanding that identifying the correct problem is often more critical than finding the solution.
- Group Exercise: "Why" vs. "How" — Selecting a real-world complex problem to address throughout the day.
Empathy, User Research & Problem Definition
- Empathy Mapping: Applying techniques to uncover user pain points, needs, and motivations.
- Stakeholder Mapping: Identifying affected parties and strategies for effective engagement.
- The Persona: Developing archetypal representations of the target audience.
- Defining the Problem: Crafting effective Problem Statements (Point-of-View) and "How Might We" (HMW) questions to frame the challenge.
- Workshop: Drafting personas and problem statements for the selected case study.
Ideation & Divergent Thinking
- Generating Ideas: Utilizing techniques to overcome creative blocks (such as SCAMPER, brainstorming rules, and the Worst Possible Idea method).
- Idea Selection: Employing methods to filter and prioritize concepts (including Dot voting and the Impact/Effort Matrix).
- Agile Estimation: Introducing fundamental techniques for assessing the viability of ideas.
- Group Exercise: Conducting a rapid ideation sprint to generate solutions for the defined problem.
Prototyping & The Art of Failing Fast
- Prototyping: Applying principles of rapid prototyping (using paper, cardboard, storyboarding, and role-play).
- Testing: Formulating test plans and eliciting meaningful feedback.
- Iterative Approach: Embracing the "Build-Measure-Learn" cycle and viewing failure as a valuable learning tool.
- Tools: Introduction to Customer Journey Maps and Service Blueprints for visualizing solutions.
- Workshop: Creating low-fidelity prototypes of leading solutions.
Testing, Evaluation & Refinement
- Running the Test: Presenting prototypes and asking the right questions to extract insights.
- Feedback Loops: Differentiating between constructive feedback and personal preferences.
- Model Drift: Recognizing when a solution begins to deviate from core user needs.
- Group Exercise: Peer testing prototypes and refining solutions based on gathered feedback.
Scaling Impact & Leadership Readiness
- Business Model Innovation: Aligning solutions with the Business Model Canvas.
- Critical Thinking & Leadership: Integrating the DT mindset into daily workflows and decision-making processes.
- Cultural Implementation: Overcoming resistance to change and fostering an environment of psychological safety.
- Final Reflection: Consolidating key takeaways, developing personal action plans, and concluding the learning journey.
Requirements
Target Audience
- Professionals aiming to strengthen their creative problem-solving and innovation capabilities.
- Leaders committed to cultivating a culture of empathy and strategic foresight within their teams.
- Individuals with an interest in disruptive innovation, product design, or process optimization.
4 Hours
