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Course Outline
Day 01
Introduction
- Customer-centric vs. tech-driven innovation
Overview of Solution-Based Thinking
- Structured thinking and the Design Thinking methodology
Tools for Design Thinkers
- Mind maps, idea generators, innovation matrices, what-if cards, and more
Design Thinking for Product Development
- Identifying the true user of your product
Case Study
- "Spying" on the customer
Building Empathetic Understanding of Customer Problems
- Visualizing the customer's natural behavior
- Mapping customer actions on a timeline
Defining the Problem with the Current Solution
- Identifying key problems experienced by product users
- Categorizing, visualizing, and estimating the value of solving key problems
Exercise
- Customer journey: Creating a timeline using images, emails, quotes, and actions
- Analyzing key problems
- Selecting which problems to address
- Presentation of findings
Day 02
Ideation
- Using visualization, mapping, and storytelling to generate solutions
Prototyping a Solution
- Tools and methods for rapid concept validation
Testing and Iteration
- Real-time testing
- Validating, communicating, and launching innovations
Case Study
- Failing often, failing fast
Applying Design Thinking to Resolve Internal Development Team Issues
- Viewing conflict as a positive driver for invention
- Managing conflict through debate and discussion
- Empathy as a critical component
Exercise
- Building ideas collaboratively
- Creating prototype mock-ups
- Communicating your innovation
- Presentation of findings
Summary and Next Steps
Requirements
- Experience in designing and/or developing software solutions for customers
Audience
- Developers
- Project managers
14 Hours