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Course Outline

Day 01

Introduction

  • Customer-centric vs. tech-driven innovation

Overview of Solution-Based Thinking

  • Structured thinking and the Design Thinking methodology

Tools for Design Thinkers

  • Mind maps, idea generators, innovation matrices, what-if cards, and more

Design Thinking for Product Development

  • Identifying the true user of your product

Case Study

  • "Spying" on the customer

Building Empathetic Understanding of Customer Problems

  • Visualizing the customer's natural behavior
  • Mapping customer actions on a timeline

Defining the Problem with the Current Solution

  • Identifying key problems experienced by product users
  • Categorizing, visualizing, and estimating the value of solving key problems

Exercise

  • Customer journey: Creating a timeline using images, emails, quotes, and actions
  • Analyzing key problems
  • Selecting which problems to address
  • Presentation of findings


Day 02

Ideation

  • Using visualization, mapping, and storytelling to generate solutions

Prototyping a Solution

  • Tools and methods for rapid concept validation

Testing and Iteration

  • Real-time testing
  • Validating, communicating, and launching innovations

Case Study

  • Failing often, failing fast

Applying Design Thinking to Resolve Internal Development Team Issues

  • Viewing conflict as a positive driver for invention
  • Managing conflict through debate and discussion
  • Empathy as a critical component

Exercise

  • Building ideas collaboratively
  • Creating prototype mock-ups
  • Communicating your innovation
  • Presentation of findings

Summary and Next Steps

Requirements

  • Experience in designing and/or developing software solutions for customers

Audience

  • Developers
  • Project managers
 14 Hours

Number of participants


Price per participant

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