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Course Outline

Introduction to Design Thinking

  • Defining Design Thinking: core concepts.
  • The strategic value of human-centred design.
  • The historical development and evolution of Design Thinking.
  • Practical applications and detailed case studies.

The Phases of Design Thinking

  • Empathize: Deeply understanding user needs and experiences.
  • Define: Accurately framing the core problem.
  • Ideate: Generating diverse and creative solutions.
  • Prototype: Creating tangible models of ideas.
  • Test: Validating solutions and refining through iteration.

Techniques and Tools for Design Thinking

  • User research methodologies (interviews, surveys, and observational studies).
  • Creating empathy maps and customer journey maps.
  • Brainstorming strategies and mind-mapping techniques.
  • Essential prototyping tools and methodologies.
  • Establishing feedback loops and continuous iteration cycles.

Applying Design Thinking in the Workplace

  • Tackling internal corporate challenges using Design Thinking.
  • Fostering team collaboration and enhancing creative problem-solving capabilities.
  • Streamlining workflows to increase efficiency.
  • Embedding Design Thinking into product and service innovation cycles.

Final Workshop and Assessment

  • Collaborative group project: Applying Design Thinking to a real-world challenge.
  • Presenting solutions and receiving constructive feedback.
  • Comprehensive final exam to evaluate knowledge retention.

Summary and Recommended Next Steps

Requirements

  • A foundational grasp of business processes and problem-solving methodologies.
  • Experience collaborating within teams and managing cross-functional projects.

Target Audience

  • Business professionals.
  • Project managers.
  • Teams focused on innovation and strategy.
  • Product developers.
 24 Hours

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