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Course Outline
Introduction
Foundations of Sales and Marketing
- Core principles of selling
- Defining cross-selling
- Defining upselling
- Overview of sales and marketing dynamics
Strategic Selling Methods
- Advanced cross-selling and upselling frameworks
- Developing a cross-sell matrix
- Product modeling techniques
- Application of Markov chains
- Cluster analysis and market basket analysis
- Tactical approaches to cross-selling and upselling
E-commerce Marketing Tactics
- Integrating cross-selling and upselling within applications
- Email marketing strategies
- Visual commerce principles
- Conducting e-commerce conversion audits
Database-Driven Marketing
- Database marketing versus relationship marketing
- Leveraging competitive advantage
- Information and knowledge management practices
- Best practices and tools for database marketing
Customer Relationships and Lifetime Value
- Analyzing customer-perceived value
- Crafting a compelling value proposition
- Optimizing the marketing funnel
- Building lasting customer loyalty
- Product profitability assessment
- Calculating customer lifetime value
- Strategies for managing customer churn
- Designing effective loyalty programs
Marketing Research and Intelligence
- Diverse research processes and methodologies
- Identifying key marketing research sources
- Utilizing sales information and marketing intelligence systems
- Managing marketing communications, promotions, and events
- Overseeing digital communication strategies
Summary and Future Recommendations
Requirements
- A foundational understanding of sales and marketing concepts
Target Audience
- Marketing specialists
- Entrepreneurs
21 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
