Strategic Marketing Training Course

A strong digital presence is crucial for business viability in today's hyper-connected environment.

This live, instructor-led training is tailored for marketing professionals aiming to enhance online brand positioning, measure performance, and manage reputation through a detailed Online Brand Audit.

The cumulative effect of digital touchpoints dictates how audiences perceive a company and influences their purchasing decisions.

Online brand audits have become a standard practice for evaluating and solidifying market positioning.

In addition to reviewing owned digital assets, this audit analyzes external conversations on third-party channels to assess brand perception.

After completing this audit, you will be empowered to develop a brand marketing strategy that supports broader business objectives.

Although classified under 'Brand Management', the course touches on multiple disciplines, including customer experience, user journey mapping, insight discovery, and strategic planning.

By the end of this training, participants will be able to:

• Evaluate a brand's digital presence for strengths and weaknesses.
• Analyze a business's online reputation and image.
• Identify and reinforce a brand's market positioning.
• Create a results-driven brand strategy and integrated marketing communication plan.
• Perform competitive brand analysis and develop industry perceptual maps.
• Conduct an SEO audit.
• Understand updated SEO guidelines for the AI era.
• Gain insights into customer perceptions of the business and its offerings.
• Implement online social listening.
• Use AI to increase the efficiency of routine brand audits.

This live, instructor-led session in Denmark—delivered online or onsite—targets beginner to intermediate social media managers and marketing professionals seeking to cultivate and oversee online communities, devise impactful content strategies, and deepen brand engagement.

By the conclusion of this training, participants will be able to:

• Define target audiences and adapt social media strategies to fit.
• Select the most appropriate social media platforms based on business goals.
• Construct effective content strategies, covering content pillars, formats, and scheduling.
• Analyze competitors to refine and optimize social media tactics.
• Develop paid advertising campaigns and track their success.
• Engage with and moderate online communities effectively.
• Manage social media crises while upholding brand reputation.
• Integrate ethical best practices and establish social media policies.

This instructor-led, live training session, delivered in Denmark (either online or on-site), is tailored for intermediate marketing professionals seeking to automate routine tasks, refine lead nurturing efforts, and elevate customer engagement via workflow automation.

By the conclusion of this program, learners will have the capability to:

• Utilize Make to automate marketing campaigns and lead nurturing workflows.
• Construct personalized customer journey maps using integrated platforms.
• Synchronize data across marketing tools like Mailchimp, HubSpot, and social media channels.
• Monitor and analyze automated workflows to improve campaign outcomes.
• Apply best practices for scalable marketing automation strategies.

Provided as an instructor-led, live training in Denmark (either online or on-site), this course is designed for beginner to intermediate marketers aiming to build, administer, and optimise advertising campaigns on key social media networks.

Once you have completed this training, you will be capable of:

• Formulating a structured approach to creating social media campaigns.
• Setting up and supervising ad campaigns on Facebook, Google, and TikTok.
• Defining campaign objectives and picking the appropriate ad formats.
• Identifying and targeting the perfect audience for your ads.
• Optimising ad performance via analytics and A/B testing.
• Managing budgets effectively to drive maximum return on investment.

This live, instructor-led training is conducted in Denmark (available online or onsite) and is tailored for sales and marketing professionals seeking to refine their cross-selling and upselling capabilities.

By the end of this session, participants will be able to:

• Understand the essential fundamentals of selling.
• Implement diverse strategies to achieve targeted sales outcomes.
• Enhance the quality and depth of customer relationships.