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Course Outline
Identifying the Target Market
- Comprehending audience personas
- Techniques for conducting market research
- Recognizing the social media behaviors of target customers
Choosing the Appropriate Social Media Platforms
- Evaluating platforms (including Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)
- Aligning business objectives with specific platform strengths
- Optimizing profiles to maximize engagement
Formulating a Social Media Strategy
- Establishing content pillars and defining content types
- Developing a content calendar and scheduling posts
- Balancing organic reach with paid content
Competitor Evaluation
- Pinpointing primary competitors
- Examining their social media approaches
- Leveraging insights to gain a competitive edge
Developing and Managing Paid Advertising
- Overview of social media advertising
- Configuring ad campaigns and defining audience targets
- Monitoring ad performance and refining strategies
Community Moderation and Interaction
- Best practices for responding to followers
- Managing negative feedback and complaints
- Promoting user-generated content and community interaction
Social Media Crisis Resolution
- Spotting potential social media crises
- Crafting a crisis response plan
- Upholding brand credibility during high-pressure situations
Evaluating Success via Social Media Metrics
- Key performance indicators (KPIs) in social media
- Utilizing analytics tools to monitor progress
- Adjusting strategies in response to data insights
Social Media Policies and Ethics
- Establishing internal social media guidelines
- Addressing legal considerations and data privacy
- Engaging ethically and sharing content responsibly
Review and Future Directions
- Summary of core concepts
- Resources for ongoing professional development
- Q&A and group discussion
Requirements
- A fundamental understanding of major social media platforms
- Familiarity with core digital marketing principles
- Practical experience in content creation is advantageous
Target Audience
- Social media managers
- Marketing professionals
21 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
