Get in Touch
 Duration 7 hours

Course Outline

Introduction

• Understanding product failure: creating solutions for non-existent needs

Customer Interviews

• Developing an interview guide
• Formulating questions that do not lead the respondent
• Synthesizing gathered feedback

Journey and Process Mapping

• Visualizing the customer journey
• Identifying genuine pain points

From Insights to Action

• Converting insights into testable hypotheses
• Translating hypotheses into backlog items

Prototype Testing

• Validating concepts affordably before building
• Collaborating with UX on prototype development

Practical Application

• Conducting an interview session and journey mapping exercise based on a real case

Summary and Next Steps

Requirements

Prerequisites

• No prior background in customer research is necessary

Target Audience

• Product Owners and product managers
• UX designers and researchers
• Business teams seeking to drive decisions through customer data

Number of participants


Price per participant

Testimonials (3)

Upcoming Courses

Related Categories