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Course Outline
Introduction
Exploring the Product Management Framework
Key Success Factors in Product Management
Managing Stakeholder Expectations
Revenue and Sales Forecasting
Building Financials for Business Cases
Value Engineering Aligned with Market Pricing
Formulating Pricing Strategies
Defining and Managing Quality Criteria
The Agile Delivery Triangle
Various Project Lifecycle Models
Agile Processes and Planning Techniques
Utilizing Burndown Charts for Delivery Control
Wrap-Up and Next Steps
Requirements
- Fundamental grasp of product management principles
- Experience with Agile methodologies
Target Audience
- Marketing executives
- Brand managers
21 Hours
Testimonials (2)
The training was practical and straight forward
Mutu Bengui - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
The treiner approach was very good, and demostrated knowledge of the subject