Course Outline
Module 1: Efficient Introduction
Objective: Align knowledge without revisiting basic concepts.
- Structuring effective prompts (prompt engineering techniques adapted for marketing)
- Understanding ChatGPT's strengths and limitations (and how to work around them)
Module 2: Advertising & Campaigns: Accelerated and Creative Development
Objective: Automate and speed up the creation of campaign materials.
- Generating marketing and invitation emails with tailored language
- Creating social media copy with diverse style variations
- Adapting campaigns for various audiences (B2B vs B2C, domestic vs international)
- Writing scripts for videos and advertisements
- Using ChatGPT for brainstorming campaign ideas
- Practical activity: Develop a complete campaign including email, post, CTA, and executive summary
Module 3: Client Communication: Clarity, Speed, and Personalization
Objective: Enhance the speed and quality of commercial communication writing.
- Drafting client service messages
- Composing presentation, follow-up, and post-meeting emails
- Addressing common client objections using smart templates
- Constructing structured prompts for email drafting
- Developing reusable templates for various scenarios
- Translating and adapting multilingual messages
- Translating reports and presentations while maintaining a professional tone
- Practical activity: Generate and translate an institutional email and a client negotiation email
Module 4: Controllership and Budget Management: Clarity in Data and Reports
Objective: Assist in organizing, summarizing, and effectively communicating financial and management data.
- Summarizing financial reports with simplified explanations
- Generating presentations (PowerPoint/Google Slides) from data
- Creating automatic slide structures based on report text
- Drafting accountability emails and internal communications
- Verifying consistency and clarity in spreadsheets (using ChatGPT analysis)
- Practical activity: Create a monthly budget summary and a 10-slide automated presentation using ChatGPT
Module 5: Research and Market Intelligence
Objective: Utilize ChatGPT as a research and analysis assistant to facilitate faster decision-making.
- Formulating complex, context-rich questions (best practices)
- Retrieving external data with ChatGPT (and understanding its limitations)
- Exploring practical alternatives: plugins, web browsing (if enabled), and auxiliary tools
- Prompting for competitor analysis, public data, and industry reports
- Practical activity: Simulate a competitor analysis and generate insights for decision-making
Closing: Workflow Integration
- Recommendations for integrating with Google Docs, Notion, Excel, and other tools
- Open session for questions and refining prompts created during the course
Summary and Next Steps
Requirements
- Familiarity with marketing and communication workflows
- Experience in content creation or campaign management
- No prior technical knowledge of AI is required
Audience
- Marketing professionals
- Advertising and campaign teams
- Client communication and controllership staff
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
how careful u should be with AI when it comes to customer data
