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Course Outline
Module 1: Storytelling for Brands
- Core principles of brand storytelling.
- Establishing emotional connections with target audiences.
- Case studies illustrating successful narrative approaches.
Module 2: Advertising Trends
- Overview of global and local advertising developments.
- In-depth analysis of award-winning campaigns.
- Extracting key lessons for creative inspiration.
Module 3: Artificial Intelligence in Advertising
- Overview of AI tools relevant to creative industries.
- Application of AI within advertising workflows.
- Practical demonstrations for optimizing campaign design.
Module 4: Creativity / Art Workshop
- Creativity techniques inspired by the Artbrand Atelier style (Instagram reference).
- Translating artistic methods into innovative advertising ideas.
- Collaborative workshop: transitioning from art to campaign execution.
Summary and Next Steps
Requirements
- A foundational understanding of basic marketing concepts.
- Practical experience in communication or creative projects.
- Familiarity with the structure and execution of advertising campaigns.
Target Audience
- Marketing and communication specialists.
- Creative directors and design teams.
- Brand managers.
10 Hours
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
