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Duration 14 hours
Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- Exploring the OOH and DOOH advertising ecosystem
- Navigating the programmatic OOH landscape
- The impact of AI on sales and operational efficiency
AI for Prospecting and Lead Qualification
- Identifying target accounts through AI-driven insights
- Implementing predictive lead scoring models
- Synchronizing AI prospecting efforts with CRM systems
Proposal Personalization with AI
- Generating dynamic content for client proposals
- Leveraging AI-assisted creative recommendations
- Customizing offers based on customer behavior data
Data Analysis and Performance Insights
- Managing the collection and processing of OOH campaign data
- Utilizing AI tools for comprehensive performance reporting
- Forecasting trends and optimizing inventory utilization
AI in Pitch Simulation and Training
- Practicing objection handling with AI chatbots
- Utilizing speech analysis and feedback tools
- Engaging in scenario-based pitch roleplays
Integration with DV360, Place Exchange, and Other Platforms
- Linking AI workflows to DV360 for programmatic OOH
- Utilizing Place Exchange API data for enhanced targeting and reporting
- Exploring automation opportunities in proposal-to-delivery workflows
Ethics, Privacy, and Compliance in AI for Advertising
- Addressing data privacy considerations
- Ensuring transparency in AI-driven decision-making
- Adhering to industry compliance guidelines
Summary and Next Steps
Requirements
- A foundational understanding of digital marketing principles
- Proficiency in OOH and DOOH advertising workflows
- Professional experience in sales or account management
Target Audience
- OOH and DOOH sales teams
- Professionals specializing in programmatic advertising
- Account managers within media sales divisions
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.