Get in Touch
 Duration 14 hours

Course Outline

Introduction to AI in Digital Marketing for OOH/DOOH

  • Exploring the OOH and DOOH advertising ecosystem
  • Navigating the programmatic OOH landscape
  • The impact of AI on sales and operational efficiency

AI for Prospecting and Lead Qualification

  • Identifying target accounts through AI-driven insights
  • Implementing predictive lead scoring models
  • Synchronizing AI prospecting efforts with CRM systems

Proposal Personalization with AI

  • Generating dynamic content for client proposals
  • Leveraging AI-assisted creative recommendations
  • Customizing offers based on customer behavior data

Data Analysis and Performance Insights

  • Managing the collection and processing of OOH campaign data
  • Utilizing AI tools for comprehensive performance reporting
  • Forecasting trends and optimizing inventory utilization

AI in Pitch Simulation and Training

  • Practicing objection handling with AI chatbots
  • Utilizing speech analysis and feedback tools
  • Engaging in scenario-based pitch roleplays

Integration with DV360, Place Exchange, and Other Platforms

  • Linking AI workflows to DV360 for programmatic OOH
  • Utilizing Place Exchange API data for enhanced targeting and reporting
  • Exploring automation opportunities in proposal-to-delivery workflows

Ethics, Privacy, and Compliance in AI for Advertising

  • Addressing data privacy considerations
  • Ensuring transparency in AI-driven decision-making
  • Adhering to industry compliance guidelines

Summary and Next Steps

Requirements

  • A foundational understanding of digital marketing principles
  • Proficiency in OOH and DOOH advertising workflows
  • Professional experience in sales or account management

Target Audience

  • OOH and DOOH sales teams
  • Professionals specializing in programmatic advertising
  • Account managers within media sales divisions

Number of participants


Price per participant

Testimonials (2)

Upcoming Courses

Related Categories