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Duration 14 hours
Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- Examining the OOH and DOOH advertising ecosystem
- The current state of the programmatic OOH landscape
- How AI enhances sales processes and operational efficiency
AI for Prospecting and Lead Qualification
- Pinpointing target accounts through AI-driven insights
- Implementing predictive lead scoring models
- Syncing AI prospecting tools with CRM systems
Proposal Personalization with AI
- Generating dynamic content for client proposals
- Utilizing AI-assisted creative recommendations
- Customizing offers based on customer behavior data
Data Analysis and Performance Insights
- Aggregating and processing OOH campaign data
- Applying AI tools for campaign performance reporting
- Forecasting trends and optimizing inventory usage
AI in Pitch Simulation and Training
- Practicing objection handling with AI chatbots
- Utilizing speech analysis and feedback mechanisms
- Conducting scenario-based pitch roleplays
Integration with DV360, Place Exchange, and Other Platforms
- Linking AI workflows to DV360 for programmatic OOH
- Leveraging Place Exchange API data for targeting and reporting
- Exploring automation in proposal-to-delivery workflows
Ethics, Privacy, and Compliance in AI for Advertising
- Addressing data privacy concerns
- Ensuring transparency in AI-driven decisions
- Adhering to industry compliance standards
Summary and Next Steps
Requirements
- A solid foundational understanding of digital marketing principles
- Familiarity with OOH and DOOH advertising operations
- Background experience in sales or account management
Target Audience
- OOH and DOOH sales teams
- Professionals specializing in programmatic advertising
- Account managers involved in media sales
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.