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 Duration 14 hours

Course Outline

Introduction to AI in Digital Marketing for OOH/DOOH

  • Examining the OOH and DOOH advertising ecosystem
  • The current state of the programmatic OOH landscape
  • How AI enhances sales processes and operational efficiency

AI for Prospecting and Lead Qualification

  • Pinpointing target accounts through AI-driven insights
  • Implementing predictive lead scoring models
  • Syncing AI prospecting tools with CRM systems

Proposal Personalization with AI

  • Generating dynamic content for client proposals
  • Utilizing AI-assisted creative recommendations
  • Customizing offers based on customer behavior data

Data Analysis and Performance Insights

  • Aggregating and processing OOH campaign data
  • Applying AI tools for campaign performance reporting
  • Forecasting trends and optimizing inventory usage

AI in Pitch Simulation and Training

  • Practicing objection handling with AI chatbots
  • Utilizing speech analysis and feedback mechanisms
  • Conducting scenario-based pitch roleplays

Integration with DV360, Place Exchange, and Other Platforms

  • Linking AI workflows to DV360 for programmatic OOH
  • Leveraging Place Exchange API data for targeting and reporting
  • Exploring automation in proposal-to-delivery workflows

Ethics, Privacy, and Compliance in AI for Advertising

  • Addressing data privacy concerns
  • Ensuring transparency in AI-driven decisions
  • Adhering to industry compliance standards

Summary and Next Steps

Requirements

  • A solid foundational understanding of digital marketing principles
  • Familiarity with OOH and DOOH advertising operations
  • Background experience in sales or account management

Target Audience

  • OOH and DOOH sales teams
  • Professionals specializing in programmatic advertising
  • Account managers involved in media sales

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