Digital Marketing Training in Copenhagen

Provided as an instructor-led, live training in Copenhagen (either online or on-site), this course is designed for beginner to intermediate marketers aiming to build, administer, and optimise advertising campaigns on key social media networks.

Once you have completed this training, you will be capable of:

• Formulating a structured approach to creating social media campaigns.
• Setting up and supervising ad campaigns on Facebook, Google, and TikTok.
• Defining campaign objectives and picking the appropriate ad formats.
• Identifying and targeting the perfect audience for your ads.
• Optimising ad performance via analytics and A/B testing.
• Managing budgets effectively to drive maximum return on investment.

This live, instructor-led session in Copenhagen—delivered online or onsite—targets beginner to intermediate social media managers and marketing professionals seeking to cultivate and oversee online communities, devise impactful content strategies, and deepen brand engagement.

By the conclusion of this training, participants will be able to:

• Define target audiences and adapt social media strategies to fit.
• Select the most appropriate social media platforms based on business goals.
• Construct effective content strategies, covering content pillars, formats, and scheduling.
• Analyze competitors to refine and optimize social media tactics.
• Develop paid advertising campaigns and track their success.
• Engage with and moderate online communities effectively.
• Manage social media crises while upholding brand reputation.
• Integrate ethical best practices and establish social media policies.

This instructor-led, live training session, delivered in Copenhagen (either online or on-site), is tailored for intermediate marketing professionals seeking to automate routine tasks, refine lead nurturing efforts, and elevate customer engagement via workflow automation.

By the conclusion of this program, learners will have the capability to:

• Utilize Make to automate marketing campaigns and lead nurturing workflows.
• Construct personalized customer journey maps using integrated platforms.
• Synchronize data across marketing tools like Mailchimp, HubSpot, and social media channels.
• Monitor and analyze automated workflows to improve campaign outcomes.
• Apply best practices for scalable marketing automation strategies.

A strong digital presence is vital for business viability in today's connected world.

This instructor-led live training is targeted at marketing professionals of all levels who wish to bolster their company's online brand positioning, assess brand performance, and manage brand image and reputation through a thorough Online Brand Audit.

The cumulative effect of multiple online touchpoints ultimately dictates how target audiences perceive your company and whether they choose to do business with you.

An online brand audit has become a standard practice for businesses looking to evaluate and strengthen their brand positioning in specific markets.

In addition to reviewing owned online assets for strengths and weaknesses, this audit dissects how the brand is discussed on external online channels, providing insight into brand perception.

Upon completing the online brand audit, you will be empowered to develop a transformative brand marketing strategy aligned with broader business goals.

Although classified under 'Brand Management', this course touches upon numerous other organizational disciplines; including customer experience, online user journeys, insight generation, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Assess a brand's online presence for strengths and weaknesses.
• Reveal a business's online reputation and image.
• Identify and enhance a brand's positioning within a specific market.
• Develop a results-driven brand strategy and an integrated online marketing communication plan.
• Perform competitive brand analysis and create industry perceptual maps.
• Carry out an SEO audit.
• Understand updated SEO guidelines in the era of AI.
• Discover valuable insights into how different customer groups perceive a business and its offerings.
• Implement online social listening techniques.
• Leverage AI to streamline routine brand audits.