Get in Touch

Course Outline

Introduction

  • General overview of Salesforce Marketing Cloud
  • Core features and key advantages
  • Exploring the Salesforce Marketing Cloud architecture
  • Integration workflows with Salesforce CRM

Email Studio

  • Fundamentals of email marketing
  • Navigating the Email Studio interface
  • Designing and maintaining email templates
  • Audience segmentation and subscriber administration
  • Executing A/B tests and analyzing email metrics

Journey Builder

  • Concepts of customer journeys
  • Designing and constructing customer journey paths
  • Trigger configurations and journey settings
  • Implementing personalization and dynamic content
  • Evaluating journey effectiveness

Audience Builder and Segmentation

  • Insights into the audience builder tool
  • Building segmented audience groups
  • Techniques for data import and governance
  • Strategies for cross-channel segmentation

Automation Studio

  • Foundations of marketing automation
  • Exploring the Automation Studio interface and capabilities
  • Constructing and monitoring automation workflows
  • Connecting automation with customer journeys
  • Generating reports and analytics for automated processes

Mobile Studio

  • Essentials of mobile marketing
  • Strategies for SMS and MMS campaigns
  • Configuring mobile marketing initiatives
  • Handling mobile messaging and push notifications
  • Assessing mobile marketing outcomes

Social Studio

  • Connecting social media with the marketing cloud
  • Developing social media marketing strategies
  • Oversight of social content and user engagement
  • Implementing social listening and analytics

Advertising Studio

  • Overview of Advertising Studio functionalities
  • Creating and directing advertising campaigns
  • Developing audiences for advertising efforts
  • Monitoring and measuring advertising performance

Data Management

  • Understanding data structures within the marketing cloud
  • Methods for data import and export
  • Data security protocols and compliance standards
  • Leveraging data extensions and SQL queries

Summary and Next Steps

Requirements

  • Fundamental understanding of digital marketing principles.
  • Basic familiarity with Salesforce CRM.

Target Audience

  • Marketing professionals.
  • Salesforce administrators.
 21 Hours

Number of participants


Price per participant

Testimonials (2)

Upcoming Courses

Related Categories