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Course Outline
Introduction
- General overview of Salesforce Marketing Cloud
- Core features and key advantages
- Exploring the Salesforce Marketing Cloud architecture
- Integration workflows with Salesforce CRM
Email Studio
- Fundamentals of email marketing
- Navigating the Email Studio interface
- Designing and maintaining email templates
- Audience segmentation and subscriber administration
- Executing A/B tests and analyzing email metrics
Journey Builder
- Concepts of customer journeys
- Designing and constructing customer journey paths
- Trigger configurations and journey settings
- Implementing personalization and dynamic content
- Evaluating journey effectiveness
Audience Builder and Segmentation
- Insights into the audience builder tool
- Building segmented audience groups
- Techniques for data import and governance
- Strategies for cross-channel segmentation
Automation Studio
- Foundations of marketing automation
- Exploring the Automation Studio interface and capabilities
- Constructing and monitoring automation workflows
- Connecting automation with customer journeys
- Generating reports and analytics for automated processes
Mobile Studio
- Essentials of mobile marketing
- Strategies for SMS and MMS campaigns
- Configuring mobile marketing initiatives
- Handling mobile messaging and push notifications
- Assessing mobile marketing outcomes
Social Studio
- Connecting social media with the marketing cloud
- Developing social media marketing strategies
- Oversight of social content and user engagement
- Implementing social listening and analytics
Advertising Studio
- Overview of Advertising Studio functionalities
- Creating and directing advertising campaigns
- Developing audiences for advertising efforts
- Monitoring and measuring advertising performance
Data Management
- Understanding data structures within the marketing cloud
- Methods for data import and export
- Data security protocols and compliance standards
- Leveraging data extensions and SQL queries
Summary and Next Steps
Requirements
- Fundamental understanding of digital marketing principles.
- Basic familiarity with Salesforce CRM.
Target Audience
- Marketing professionals.
- Salesforce administrators.
21 Hours
Testimonials (2)
practical part
irina filip - True Lens Services Ltd
Course - Salesforce for End Users
The way of interaction with students