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Course Outline
Introduction to CMS Platforms
- Definition of a CMS
- Overview of major CMS platforms: WordPress, Joomla, Drupal
- The strategic role of a CMS in content management
- Essential features of a CMS
- Practical applications: Blogs, eCommerce, and corporate websites
CMS Setup and Configuration
- Selecting the appropriate CMS platform
- Installation and initial setup processes
- Navigating the CMS dashboard and interface
- Managing themes and plugins/add-ons
- Tailoring the CMS interface to meet specific organizational requirements
Creating and Managing Content
- Generating new pages and posts
- Editing content: Comparing WYSIWYG and code editors
- Handling media assets: Images, videos, and PDFs
- Structuring content using categories, tags, and menus
- Scheduling and publishing workflows
- Utilizing revision history and version control
Design and Layout Customization
- Understanding themes and templates
- Customizing layouts and widget placements
- Adding and configuring widgets and modules
- Ensuring responsive design across devices
- Managing navigation menus and sidebars
SEO and Optimization
- On-page SEO strategies for CMS content
- Leveraging SEO plugins and tools within the CMS
- Optimizing content for speed and mobile compatibility
- Implementing meta tags and sitemaps
- Deploying structured data (schema) for enhanced search results
User Roles and Permissions
- Overview of CMS user hierarchies (Administrator, Editor, Contributor, etc.)
- Configuring permissions for collaborative workflows
- Overseeing user access and security measures
CMS Maintenance and Security
- Routine maintenance tasks (backups, updates, etc.)
- Securing a CMS: Recommended best practices
- Resolving common CMS technical issues
- Managing plugins, extensions, and compatibility concerns
- Navigating CMS data privacy and compliance requirements
Content Performance and Analytics
- Integrating analytics platforms (Google Analytics, native CMS analytics)
- Monitoring content engagement and key performance indicators
- Analyzing user behavior and traffic origins
- Utilizing data insights to refine content strategy
Summary and Next Steps
Requirements
- Familiarity with using web browsers and navigating websites
Target Audience
- Content managers
- Administrators
14 Hours
Testimonials (1)
The energy the trainer had, the engagement and the willingness to assist when we got stuck