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Course Outline
Data Integration within Looker Studio
- Introduction to data source connectors.
- Linking Google Analytics, BigQuery, and third-party platforms.
- Addressing frequent data integration challenges.
Custom Metrics and Calculated Fields
- Building calculated fields for bespoke analysis.
- Leveraging formulas to create distinct metrics.
- Combining data from varied origins.
Sophisticated Data Visualization Methods
- Reviewing complex chart types (e.g., scatter plots, heatmaps).
- Structuring interactive dashboards equipped with filters and controls.
- Adding dynamic date ranges and drill-down capabilities.
Streamlining Reports and Workflows
- Configuring real-time data refreshes.
- Planning and distributing automated reports.
- Linking Looker Studio with other applications and platforms.
Best Practices in Data Storytelling
- Effective use of color, layout, and text.
- Adapting reports for specific audiences.
- Maintaining data precision and consistency in reporting.
Final Project: Constructing an Advanced Dashboard
- Assembling a dashboard that unifies multiple data sources.
- Crafting complex visualizations and interactive features.
- Sharing insights and actionable recommendations.
Recap and Future Directions
Requirements
- Familiarity with Looker Studio or general data visualization principles.
- Practical experience with at least one data source, such as Google Analytics or spreadsheet applications.
Target Audience
- Data analysts.
- Marketing professionals.
- Operations teams.
- Team leads.
14 Hours
