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Course Outline
Introduction
Defining Matomo
Installation and Configuration of Matomo
Exploring Matomo Features
Integrating Matomo into Workflows
Tracking Goals and Events
Analyzing Segments and Funnels
User Flow Analysis
Heatmaps and Session Recording
Media and Form Analytics
Utilizing Search Engine Keywords
Creating Custom Reports and Roll-Ups
Multi-Channel Attribution Analysis
A/B Testing Methodologies
Reviewing the Activity Audit Log
White Labeling Options
Conclusion and Future Recommendations
Requirements
- Foundational knowledge of data and data analytics principles
Target Audience
- Web analysts
- Data analysts
- Market researchers
- Marketing and sales specialists
- System administrators
14 Hours
Testimonials (1)
It felt very well paced and Yashank was a great trainer!
