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Course Outline

Introduction

HubSpot, Inbound Marketing, and Sales

  • Services and products available in HubSpot

Understanding CRM

  • Distinguishing between current and potential customers
  • Managing customer history

Familiarizing with HubSpot CRM

  • Linking inbox email to HubSpot CRM
  • Exploring the dashboard layout
  • Navigating categories and options

HubSpot CRM Tools

  • Exploring HubSpot sales tools
  • Exploring HubSpot marketing tools
  • Exploring HubSpot service tools
  • Exploring HubSpot calling tools

Structuring in HubSpot CRM

  • Designing workflows
  • Tailoring the dashboard
  • Generating lists and reports
  • Handling document management
  • Creating and importing contacts

Refining Workflows in HubSpot CRM

  • Implementing workflow branching
  • Creating workflow diagrams

Summary and Conclusion

Requirements

  • Familiarity with sales and marketing concepts

Target Audience

  • Business Analysts
 7 Hours

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