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Course Outline
Introduction to Generative Media on Vertex AI
- An overview of Veo, Imagen, Chirp, and Lyria
- Industry-specific use cases
- Practical lab: configuring the Vertex AI environment
Image Generation with Imagen
- Designing prompts for high-quality images
- Considerations for style, consistency, and branding
- Practical lab: generating product imagery
Video Creation with Veo
- Text-to-video production workflows
- Editing and polishing generative video content
- Practical lab: producing short marketing videos
Speech and Audio with Chirp
- Text-to-speech and speech-to-text functionalities
- Applications of voice cloning and accessibility
- Practical lab: developing branded audio content
Music Generation with Lyria
- Generative composition across various genres
- Incorporating music into marketing and media campaigns
- Practical lab: creating background music
Combining Media Modalities
- Linking outputs across models (image + audio + video)
- Developing multimodal workflows for narrative storytelling
- Practical lab: assembling a complete multimedia campaign asset
Enterprise Deployment and Best Practices
- Ethical considerations and brand safety
- Optimizing workflows for scalability and compliance
- Case studies on enterprise adoption
Summary and Next Steps
Requirements
- Practical experience with cloud-based tools and APIs
- A foundational understanding of generative AI concepts
- Knowledge of media workflows involving image, video, or audio
Audience
- Content creators
- Marketing teams
- Product managers
- Developers
14 Hours
Testimonials (1)
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