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Duration 40 hours
Course Outline
1. Product Ideation
- Recognising customer needs
- Analysing the market and competitors
- Estimating market size relative to specific customer problems or needs
- Segmenting users and defining personas
- Establishing product vision, purpose, and strategic direction
- Prioritisation based on value and effort
- Mapping value and identifying desired outcomes
2. Product Creation
- User-centric design (UX/UI)
- Agile development with cross-functional teams (Scrum)
- Managing backlogs and authoring user stories
- Early-stage validation techniques (MVP, experiments)
- Setting product metrics
- Design Thinking practical workshop
- Prompt engineering for leaders (applying AI to products)
- Data-informed design
- Service design blueprints (service mapping)
- Expert-led session on backlog management and prioritisation
3. Product Delivery
- Managing releases and roadmaps
- Go-to-market strategies
- Onboarding and assessing the post-launch experience
- Collecting feedback in live environments
- Aligning with marketing and sales teams
- Constructing the product funnel and monitoring dashboards
4. Value Realisation
- Key product metrics (NPS, DAU, retention, etc.)
- Monetisation and pricing strategies
- Funnel analysis
- Customer value assessment (LTV, CAC, ROI)
- Iterative improvement based on data
- Product lifecycle management
- Ensuring scalability and sustainability
- Product P&L analysis
- Developing the business case
Summary and Future Directions
Requirements
- A solid grasp of banking operations
- Hands-on experience in digital product development
- Basic knowledge of AI concepts
Target Audience
- Product managers within the banking industry
- Leaders overseeing digital transformation
- Banking specialists engaged in AI-driven product design
Testimonials (1)
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