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Duration 14 hours
Course Outline
Advanced Prompting Strategies with ChatGPT
- Foundational concepts of ChatGPT and the basics of prompt engineering
- Generating diverse content: drafting emails, creating summaries, compiling reports, and brainstorming ideas
- Automating routine tasks by designing custom prompts in ChatGPT
Integrating Google AI Ultra (Gemini) into Daily Workflows
- Introducing Gemini features within Google Docs, Sheets, and Gmail
- Real-time assistance for writing, summarising data, and generating insights
- Enhancing collaborative processes with AI support across the Google ecosystem
AI Solutions for Visual Media Creation
- Surveying key platforms: Adobe Firefly, Runway ML, and Canva Magic Studio
- Producing and refining AI-generated imagery for presentations and marketing campaigns
- Creating video assets through text-to-video generation tools
AI Enhancements in Microsoft 365 (Copilot)
- Microsoft Copilot functionalities within Word, Excel, and Outlook
- Condensing document content and drafting professional communications
- Data visualisation and spreadsheet automation using Copilot
Cybersecurity and Responsible AI Practices
- Navigating data privacy concerns and risks associated with AI-generated content
- Establishing best practices for ethical AI deployment within organisations
- Addressing regulatory compliance and implementing risk mitigation strategies
Real-World AI Applications in Creative Processes
- Facilitating content ideation for communication teams with AI assistance
- Accelerating design iterations and prototyping through AI-driven methods
- Analysing case studies in video production and social media content strategy
Accessible and Complimentary AI Tools for Daily Operations
- Reviewing tools with free access tiers (e.g., Notion AI, Grammarly, DALL·E, Canva AI)
- Developing strategies for selecting the right tools for specific workplace needs
- Guided exploration and hands-on testing of selected tools
Key Takeaways and Future Directions
Requirements
- Proficiency with standard office suites, including Microsoft 365 and Google Workspace
- Practical experience with digital communication channels or content creation pipelines
- Working knowledge of online applications and cloud-based platforms
Target Audience
- Communication specialists and professionals
- Graphic designers and multimedia creators
- Content strategists and digital marketing teams
